Wednesday, September 3, 2014

Week 2 Pt 1 In-Class: Our Closet Concepts & Sketches

During an hour-long brainstorming & sketching session in class, Kaleigh & I explored some concepts to lead our t-shirt design.  

I started attempting to get the creative juices flowing by sketching out some simple ideas, as can be seen on my sheet of chaos below.




The three main concepts we came up with were...
1) Clothing as one thing we can help with, out of a myriad of daily issues
2) Clothing with compassion—one helping another
3)  Dignity & satisfaction—feelings those who shop at Our Closet can feel upon leaving the shop, as opposed to what one might feel receiving hand outs.
We then decided to take the latter two & combine them into one concept: 
COMPASSION | DIGNITY | SATISFACTION
This combines the compassion donors & volunteers feel that urges them to give to the cause, the mutual dignity felt by both giver & receiver, & finally the satisfaction the shopper feels leaving with their new clothing.


My initial design was to illustrate this flow of compassion to dignity to satisfaction using Our Closet's hanger logo & wrap it across the shirt.


Kaleigh & I decided to go with her design, which follows very closely the idea I had sketched out previously, just with a different layout.


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