Monday, October 6, 2014

AIGA Event: Aaron Draplin

On Thursday, October 2nd, AIGA Central PA hosted designer Aaron Draplin at the Pennsylvania College of Art & Design.  Draplin is most known for his colorful and brilliantly simplistic logo designs.  


Draplin's presentation was a humorous, tongue-in-cheek account of his ascent to design success.  While poking fun at himself, he told a pretty inspiring story of humble beginnings to design master.  Like the old artifacts of design Draplin is inspired by, a few of the gems I pulled from his awesome were...
  • Sketch, sketch, sketch!
  • Do iterations—let the design evolve within the Illustrator file
  • Scavenge for old artifacts of design
  • Say yes more than you say no—Make changes; remember who pays the paycheck
  • Make good work for good people
All these points I plan to put into action in my own design education/career, & some I've already adopted.  Sketching A LOT definitely produces greater concepts and designs.  I've seen this firsthand when I made it a point in my Visual Communications class to sketch tons of different ideas instead of focusing on trite variations.  I found my designs were better thought out & easier to develop further.  This was followed pretty naturally by doing iterations in digital form.  

I collect a lot of design things, especially vintage designerly things I find at Goodwill, so I was happy to see Draplin does the same thing & uses his findings to inspire his work.

The last two I took as challenges for the future, either while in the workplace or while freelancing.


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